- 短いもので済むときは長い単語は使わない
- 単語をカットできるときはしろ
- 能動態を使えるなら受動態を使うな
- 業界用語や技術用語、外来語を使うな
- ヘンな言葉を使うくらいなら上記のルールは無視しろ
- Never use a metaphor, simile, or other figure of speech which you are used to seeing in print.
- Never us a long word where a short one will do.
- If it is possible to cut a word out, always cut it out.
- Never use the passive where you can use the active.
- Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent.
- Break any of these rules sooner than say anything outright barbarous.
via Daily Meh